It takes a lot of energy to get in the conversation. So once you’re in the conversation, be prepared. What do you want to have happen? Sohin Chinoy, Senior VP of Digital Strategy and Transformation at CBRE runs us through best practices for Proptech companies to stand out among the crowd. Learn to have an engagement proposal, build a “kit” approach, and obsess about user experience. Consider seamless integration with other service providers, and aim at high friction needs. Dive into all these topics and more while learning to have realistic expectations about what it means to scale.