Passionate about transforming the user experience around leasing and selling Real Estate, Alejandro founded at HUM -his 3rd startup- to make the experience more personal and enjoyable.
Currently the CEO of at HUM, an AI platform bringing scalable and fully customized virtual staging as well as unparalleled remote experiences that improve sales performance and bridge the on-site and online experience.
He has an MBA from the University of California, Berkeley, as well as 18+ years experience working with real estate developers, property managers and marketing teams across international markets.