Time to Get Tough
The difference between success and failure is not what you plan for; the difference between success and failure is how you deal with the unexpected. Michael J. Coles, co-founder of Great American Cookie Company and former CEO of Caribou Coffee, uses his personal and professional life stories to impart entrepreneurial wisdom pertinent to any business. He shares the lessons he’s learned from things going right, and—even more importantly—the lessons he’s learned from things going wrong. His trial-filled journey shows that with perseverance you can accomplish more than you think is possible.